Lorene Lederer has over 20 years experience in the design field.
After graduating from Pratt Institute in NYC with a BFA, she worked
as an art director, freelance graphic designer, and college art & design
instructor. In the mid-1980s, she relocated to the Bay Area and
adapted her design background to the field of digital art while employed
at one of Silicon Valley's first digital graphics arts companies. Later, she
managed a creative resources team for a Bay Area computer peripheral
manufacturer.
In 2001, Lorene founded Lederer Graphics with the intent to help clients
communicate their message to their audience clearly and with visual
impact. Efficient project management, attention to detail, and the desire
to exceed the client's expectations have led to communications that work.
"The client's message and the audience's needs frame the project.
From there, the design organically grows." —Lorene Lederer
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